Passion Project - Tiani's cafe
This is a project where I wanted to create not only the logo for Tiani's cafe coffee shop but also the atmosphere and feeling around going to the cafe to contribute to the branding and the brand recognition of the shop. I brought in pictures of people laughing and enjoying themselves in conversation, an old brick wall near the cafe signage to add to that hometown feel. The "s" at the end of Tiani's I turned into the handle of the mug where the name of the company is fitting in all nice and snug. Again, I wanted the atmosphere of the cafe to be that of a place you could go to in order to unwind, grab a cup of joe, let it warm your hands, and snuggle into a serene space with good friends and good memories. Was able to bring in some elements of the letters and the mug shape to aid with the packaging of the coffee bean bags and the paper cups themselves. The mock ups and photography added, really brought the brand to life.